bussines marketing articles : How to Get the Most Exposure for Your Press Release

In my article this time will create a work of Jason Kay. which was entitled "How to Get the Most Exposure for Your Press Release".

straight out, here are the writings of the fit in ezinearticles.com.

The press release is a powerful marketing tool. Unfortunately, some business owners fail to recognize its potential. On the internet, the press release is not only a great tool to create some buzz about your brand and business; it is also used to search engine optimization (SEO) purposes. It provides timely information that attracts traffics and inbound links from other website.

Proper distribution of press releases can indeed go a long way. So we'll talk about how you can effectively promote your releases in this article:

• Post the Press Release in Blog Format - a lot of companies make the mistake of posting their PRs on a static webpage and even large companies commit this mistake. It is actually better to use the blog format when posting these releases because it allows you to submit RSS feeds to syndication websites. This will significantly increase your distribution because other websites will pick up those feeds and know about your latest PRs. Some of them will publish your release on their websites.

• Target the Right Keywords - if you have a website, you probably know about the important of keywords and keyword placement for your web content. The same concept holds true for your press release. Don't neglect this opportunity to increase your rankings and get even more publicity.

• Use Social Media Websites - after posting the press release, don't forget to promote it through social media. With more people getting connected these days, news about your company can spread fast. Among the sites you should definitely post to include Facebook, LinkedIn, and Twitter.

• Write Compelling Headlines - there are hundreds of media releases that are published on a daily basis. So unless your PR grabs the readers' attention, it will simply be lost in all the clutter out there. Invest time and creative energy into writing your press release or hire a professional writer to do it for you.

• Submit to PR Distribution Websites - there are both free and paid PR distribution websites. To get the best benefit, submit it to both. The main difference between the two is the level of distribution they have. Paid distribution sites also contain more features; these allow you to insert a number of links, add images, or even attach documents. If you are new to press release distribution, start by submitting to around 10-12 PR distribution sites as you can find. Identify the top performers and focus on those in your next campaign.

Hopefully, the tips outlined in this article will help you get the most exposure for your business. Press releases can definitely go a long way towards improving brand awareness if distributed the right way and to the right audience.

So start writing up that new release about your company. Whether you have a new consultant, a new product to be launched, or have simply taken measures to improve your service, let readers know about it. Press releases helps you share positive news that are always welcomed by the readers.

Jason Kay recommends reading ereleases reviews to see if this PR distribution service is right for your needs.

Article Source: http://EzineArticles.com/?expert=Jason_Kay

The "Big Four" accountancy firms

The "Big Four auditors" are the largest multinational accountancy firms.

• PricewaterhouseCoopers
• Ernst & Young
• KPMG
• Deloitte Touche Tohmatsu

These firms are associations of the partnerships in each country rather than having the classical structure of holding company and subsidiaries, but each has an international 'umbrella' organization for coordination (technically known as a Swiss Verein).

Before the Enron and other accounting scandals in the United States, there were five large firms and were called the Big Five: Arthur Andersen, PricewaterhouseCoopers, KPMG, Deloitte Touche Tohmatsu and Ernst & Young.

On June 15, 2002, Arthur Andersen was convicted of obstruction of justice for shredding documents related to its audit of Enron. Nancy Temple (Andersen Legal Dept.) and David Duncan (Lead Partner for the Enron account) were cited as the responsible managers in this scandal as they had given the order to shred relevant documents. Since the U.S. Securities and Exchange Commission does not allow convicted felons to audit public companies, the firm agreed to surrender its licenses and its right to practice before the SEC on August 31, 2002. A plurality of Arthur Andersen joined KPMG in the US and Deloitte & Touche outside of the US. Historically, there had also been groupings referred to as the "Big Six" (Arthur Andersen, plus Coopers & Lybrand before its merger with Price Waterhouse) and the "Big Eight" (Ernst and Young prior to their merger were Ernst & Whinney and Arthur Young and Deloitte & Touche was formed by the merger of Deloitte, Haskins and Sells with the firm Touche Ross).

Enron turned out to be only the first of a series of accounting scandals that enveloped the accounting industry in 2002.

This is likely to have far-reaching consequences for the U.S. accounting industry. Application of International Accounting Standards originating in International Accounting Standards Board headquartered in London and bearing more resemblance to UK than current US practices is often advocated by those who note the relative stability of the UK accounting system (which reformed itself after scandals in the late 1980s and early 1990s). Accounting reform of a far more comprehensive sort is advocated by those who see issues with capitalism or economics, and seek ecological or social accountability.

by : wikipedia